I attended the Globalization 2008 Conference in Research Triangle Park, NC this week. The conference was sponsored by the Council for Entrepeneurial Development, and included an IP panel discussion featuring:
- Marshall Phelps, Corporate Vice President and Deputy General Counsel, Intellectual Property, Microsoft Corp.
- Chris Price, Ph.D., President & CEO of LaamScience Inc., and my co-author on iProperty: Profiting from Ideas in an Age of Global Innovation
- Arti Rai, Professor of Law, Duke University
- Bob Sutor, Ph.D., Vice President of Open Source and Standards, IBM Corp.
Marshall Phelps emphasized the IP risks in a digitally connected global economy with reference to General Motors' lawsuit against China's Chery Automobile Co. Chery sounds a lot like Chevy, and the Chery was allegedly developed based on database files stolen from GM's South Korean affiliate Daewoo. As Chris and I pointed out in iProperty, trade secrets can walk out the door of a company more easily now than ever before. Tiny, high volume, memory devices are widely available, a single email can result in a devastating loss of proprietary material.
Phelps, who was formerly IBM's chief patent counsel and helped IBM forge paths into China and India, also confirmed that while China's IP system looks good on paper, it is still not up to speed when it comes to enforcement. However, he pointed out that the Olympics are teaching China some important lessons. In the past, the Chinese government has complained that it does not have the ability to enforce IP laws across the country, now that it gets a royalty on T-shirts with the Olympic logo, it capabililty to keep counterfeited T-shirts off the street has undergone remarkable improvement. I don't know whether the profit sharing arrangement was suggested by the International Olympic Committee or required by the Chinese government, but I have to say that it is a stroke of genius. What better way to motivate government to protect the Olympic Committee's IP than to align the interests of the Committee and the government!
Bob Sutor emphasized a growing problem in China with respect to standards. Increasingly, he said, the world has two sets of standards: global standards and China standards. Apparently, the Chinese are resentful of global standards that result in royalty requirements for Chinese companies. Rather than play the game with everyone else, they do what they have always done, take their stuff and go home.
Phelps pointed out the importance that the Chinese have placed on the standards issue by comparing the intellectual property offices of the Chinese government with the standards offices, the former looking like the typical communist government offices with barely a light bulb hanging from the ceiling, the latter being a palatial office tower with marble, columns, four-story atrium and the like. The reason is that the Chinese plan to make standards into a growth business, according to Sutor, they will charge foreign companies to use the Chinese standards and they will fine them if they don't use the standards.
There was general agreement that with the age old advice that IP enforcement in China requires a Chinese partner. Apparently, the enforcers are much more willing to take action when a Chinese company is also suffering from the IP infringement.
Several speakers expressed the hope for a global system that would eliminate much of the confusion and cost of the present multinational system. While several regions with traditionally strong protection have been working in this direction, a truly global system is not in sight.
Chris Price, who is a serial entrepreneur, emphasized that today's companies are stuck with today's system. He pointed out that it is key for senior managers to devote a similar amount of time to IP strategy as they devote to other aspects of their business. IP is a tool that must be strategically wielded, otherwise it is inevitable that costs will overrun, the IP portfolio will be misaligned, and important areas of opportunity will be overlooked.